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MapleCare

The growth platform
built for home care.

We win the clients, hire the caregivers, and run the operations — so your team can do the care.

Built by home care operators, for home care operators.

THE THREE WALLS

Every growing agency hits the same three walls.

Acquisition

Can you reliably win new clients?

Most agencies lean on referrals and word of mouth. Leads get missed. Follow-up is inconsistent. The ones that convert take days to close.

Staffing

Can you hire caregivers fast enough to serve them?

Applicants sit in queues. Documents get chased for weeks. Good candidates take other jobs while you're still collecting paperwork.

Capacity

Can your ops team absorb the volume?

Callouts at 10pm. Unreconciled shifts on Monday morning. Your best schedulers working nights instead of planning days.

Your growth is throttled by whichever of these breaks first.

THE PROPOSITION

More clients.
And the infrastructure to serve them.

GROWTH · CLIENT ACQUISITION

We win the clients.

An AI receptionist that answers, qualifies, and books the in-home assessment. Ad spend that compounds, SEO + GEO that shows up in every answer engine, and referral partners kept warm without anyone chasing them.

Explore Growth

STAFFING · HIRING & ONBOARDING

We hire the caregivers.

AI pre-screens, first-pass interviews, document collection, compliance monitoring — applicant to first shift in days, not weeks.

Explore Staffing

OPERATIONS · AI OPERATOR

We run the operations.

Reception, proactive shift monitoring, callout coverage, shift finalization, after-hours. One AI Operator doing five jobs — escalating to your team when judgment is required.

Explore Operations

Growth creates an ops problem. We solve that too.

ONE PLATFORM. THREE ENGINES. END TO END.

Meet MapleCare.

Three engines, designed to run together. Turn on what you need today. Add the rest as you grow.

01 · GROWTH

Front Office Activation

  • AI receptionist — answers, qualifies, books assessments
  • Ad spend optimization
  • SEO + GEO — show up in ChatGPT, Claude, Perplexity
  • Intake and referral management

02 · STAFFING

Hiring & Onboarding

  • Applicant pre-screening
  • AI-led interviews
  • Document collection, e-sign, EHR provisioning
  • Continuous compliance monitoring — nothing expires

03 · CAPACITY

AI Operator

  • 24/7 AI receptionist
  • Proactive shift monitoring
  • Callout handling — coverage found in minutes
  • Shift finalization
  • After-hours service

HARNESSING YOUR SCHEDULER'S TRIBAL KNOWLEDGE

We ask.
You answer — once.
The system remembers.

The things your schedulers know aren't in your EHR. MapleCare asks for them in the moment — and never asks twice.

MapleCare
Callout · Mrs. Chen

MapleCare

Jane called out for Mrs. Chen's 2pm shift. Any specific needs for this one before I start matching?

Scheduler

Yes — Mrs. Chen only wants female CGs, and her daughter needs a morning call before we send anyone new.

MapleCare

Got it. Adding to Mrs. Chen's profile. Matching now.

Once given, never re-asked.

Your growth is one platform away.

Let's start a conversation.