Acquisition
Can you reliably win new clients?
Most agencies lean on referrals and word of mouth. Leads get missed. Follow-up is inconsistent. The ones that convert take days to close.
We win the clients, hire the caregivers, and run the operations — so your team can do the care.
Built by home care operators, for home care operators.
THE THREE WALLS
Acquisition
Most agencies lean on referrals and word of mouth. Leads get missed. Follow-up is inconsistent. The ones that convert take days to close.
Staffing
Applicants sit in queues. Documents get chased for weeks. Good candidates take other jobs while you're still collecting paperwork.
Capacity
Callouts at 10pm. Unreconciled shifts on Monday morning. Your best schedulers working nights instead of planning days.
Your growth is throttled by whichever of these breaks first.
THE PROPOSITION
GROWTH · CLIENT ACQUISITION
An AI receptionist that answers, qualifies, and books the in-home assessment. Ad spend that compounds, SEO + GEO that shows up in every answer engine, and referral partners kept warm without anyone chasing them.
Explore GrowthSTAFFING · HIRING & ONBOARDING
AI pre-screens, first-pass interviews, document collection, compliance monitoring — applicant to first shift in days, not weeks.
Explore StaffingOPERATIONS · AI OPERATOR
Reception, proactive shift monitoring, callout coverage, shift finalization, after-hours. One AI Operator doing five jobs — escalating to your team when judgment is required.
Explore OperationsGrowth creates an ops problem. We solve that too.
ONE PLATFORM. THREE ENGINES. END TO END.
Three engines, designed to run together. Turn on what you need today. Add the rest as you grow.
01 · GROWTH
02 · STAFFING
03 · CAPACITY
HARNESSING YOUR SCHEDULER'S TRIBAL KNOWLEDGE
The things your schedulers know aren't in your EHR. MapleCare asks for them in the moment — and never asks twice.
MapleCare
Jane called out for Mrs. Chen's 2pm shift. Any specific needs for this one before I start matching?
Scheduler
Yes — Mrs. Chen only wants female CGs, and her daughter needs a morning call before we send anyone new.
MapleCare
Got it. Adding to Mrs. Chen's profile. Matching now.